The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
RIA on MarTech & Cloud Services
Reltio introduces AI-powered Customer 360 Data Product
This month
Forrester Research on MarTech & Cloud Services
Ardonagh Advisory integrates Mendix to speed up digital...
Last month
Gartner Peer Insights on MarTech & CDP
Semarchy reports 50% revenue growth in EMEA, posing com...
Last month
IoT Analytics on MarTech & Cloud Services
Denodo esteemed as Leader in Enterprise Data Fabric by ...
Last month
Gartner Peer Insights on MarTech & Cloud Security
Sysdig lauded as Strong Performer in Gartner's CSPM Too...
Last month
Featured news
About Software
Exclusive: How Fluent Commerce is shaking up the OMS in...
Last week
About Leadership
Titans of Tech - Ameya Talwalkar of Cequence Security
Last month
About IT services
Exclusive: How Rimini Street continues to innovate with...
Last month
About Collaboration
Must read report by Sitecore & Deloitte unveils power o...
Tue, 27th Feb 2024
About Cloud Services
Exclusive: How Amdocs is powering CSPs in the B2B telec...
Mon, 12th Feb 2024
Expert columns
By Staff Writer of Projectworks
Navigating the future of the consulting industry
Yesterday
By Rachel Cascisa of Epsilon
How marketers can leverage the ‘art and science’ power ...
2 days ago
By Peter Proud of Forrit
Open source vulnerabilities will hamper the next genera...
2 days ago
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
4 days ago
By Kelvin Chaffer of Lifecycle Software
The rise of the brand centric approach in the MVNO mark...
5 days ago
More expert columns
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Last week
By Staff Writer of Safeguard Global
Accelerate global growth with an agile HR strategy
Last week
By Janice Chan of Nexxen
Four ways Automatic Content Recognition data unlocks ad...
This month
By Sumit Bansal of BlueVoyant
The rising threat of search engine ad abuse
This month
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
This month
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
This month
Recent news
About Customer Experience
UK consumers prioritising price over brand loyalty
Yesterday
About Adtech
GumGum integrates Playground xyz into APAC ad suite
Yesterday
About Customer Experience
NZ retailers urged to prioritise CX over tech advances
2 days ago
About Cloud Services
Cognizant & Microsoft deepen partnership to democratise...
2 days ago
About Advertising
Yahoo ventures into CTV space with Yahoo Identity Solut...
2 days ago
More expert columns
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
This month
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
This month
By Robert Woolfrey of Twilio
How voice recognition technology can transform customer...
Last month
By Christina Kosmowski of LogicMonitor
What does ‘AI-first’ actually mean to business success?
Last month
By Martyn Riddle of Verint
Three reasons contact centres are embracing Open CcaaS
Last month
By Nicola Stewart of Projectworks
25 ways to build and retain trust with your clients
Last month
Video interviews
Discussing Online marketing
Video: 10 Minute IT Jams - An update from Pixis with Ha...
Fri, 17th Nov 2023
Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Amperity with...
Tue, 17th Oct 2023
Discussing Content Management System
Video: 10 Minute IT Jams - An update from Storyblok wit...
Thu, 28th Sep 2023
Discussing Printing
Video: 10 Minute IT Jams - An update from Ricoh Austral...
Tue, 5th Sep 2023
Discussing Commerce Systems
Video: 10 Minute IT Jams - An update from Fluent Commer...
Fri, 21st Jul 2023
Even more expert columns
By Nicola Stewart of Projectworks
25 ways to build and retain trust with your clients
Last month
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Last month
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Last month
By Brooke Eddie of LoanOptions.ai
IWD 2024: To facilitate advancement in equality, we mus...
Last month
By Teresa Sperti & Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Last month
By Olivia Wagner of Proposition
IWD 2024: The neuroscience behind storytelling
Last month
By Kam Kaila of IT By Design
IWD 2024: Who defines you as a woman
Last month
By Natalie Barrett of Dynatrace
IWD 2024: Why inclusion needs to be more than just a no...
Last month
By Katie Acheson of Batyr
IWD 2024: Empowering Women’s Mental Health Through Digi...
Last month
By Kate Musgrove of Bazaarvoice
IWD 2024: Count her in: Invest in women. Accelerate pro...
Last month
More news
About Construction
Autodesk introduces Australian data storage for Constru...
2 days ago
About Travel
Sembo unveils AI assistant revolutionising multi-destin...
2 days ago
About Telecommunications
StarHub partners with Qualtrics to enhance growth & cus...
2 days ago
About Data breach
Gen AI optimism high in ANZ but cybersecurity concerns ...
3 days ago
About Generative AI
Adobe MAX London 2024 unveils AI innovations in creativ...
3 days ago
Even more news
About Digital Media
Adobe unveils innovative Firefly Image 3 AI model at MA...
3 days ago
About Photoshop
Adobe unveils advanced creative control in fresh Photos...
3 days ago
About Software-as-a-Service
Laserfiche's growth driven by restructured partner prog...
4 days ago
About Customer service
Manhattan Associates boosts retail with omni channel up...
4 days ago
About Customer Experience
SmartBear boosts API design with Stoplight tool integra...
5 days ago
Job moves
Move at Sitecore
Sitecore appoints Dave O'Flanagan as CEO with AI-first ...
2 days ago
Move at Kore.ai
Kore.ai appoints Paul Rilstone as VP for Australia & Ne...
4 days ago
Move at Microsoft
Qualtrics appoints Gurdeep Singh Pall as AI Strategy Pr...
Last week
Move at Mastercard
Conferma welcomes fintech expert Kriya Patel as Non-Exe...
Last week
Move at PayPal
Luke Trayfoot joins Brite Payments as new CCO
Last week
Other guides
You can read other related guides from Creative Technologies, Artificial Intelligence, Customer Data Platforms, Customer Experience, and Big Data.
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