Today “every company is in the software business.”

This is a quote aptly put by Forrester Research, reflecting how in the modern digital era business strategies are being dominated by the demand for application development and more agility.

For businesses seeking a ‘first to market’ product or a competitive edge there is no longer time for deliberation and prolonged testing. High-speed experimentation is the only solution and this is why today every company is in the software business, as innovation and differentiation don’t come from neatly packaged off-the-shelf solutions.

To get an indication of how businesses are tackling this issue, OutSystems conducted a comprehensive survey of more than 3,500 IT professionals across a range of industries around the world.

Included in this report are key insights from the survey, new approaches being taken, and a look into what the future holds.