Let’s face it: the security market is a pretty mature one. There would be few resellers coming across businesses that don’t already have some form of security protection layers in place. Typically, these security layers will take the form of a hardware fi rewall, or more general purpose hardware security appliance, combined with antimalware security software to protect the servers, workstations and/or mobile devices on the business network.
Thus the fi rst opportunity for any reseller is to do a ‘situation analysis’ and identify just how well the client’s business is protected against targeted cyber intrusions. A lot of things may have changed since the current security framework for the business was put in place. Are all of the vulnerable devices on the business network adequately protected?
Are the layers of protection in place appropriate for the business needs now and into the future?
For example, the business might be running basic antivirus and anti-spyware security software. However, it may only be a point solution for individual workstations, rather than a solution that can properly protect a business network. Times may have changed and the business might now have an offi ce network with fi le and/or email servers.
Has the business properly considered the impact of mobile devices? It’s a lot harder to protect the notebooks, smart phones and other mobile computing devices that are on the move — everywhere! There is an increase in the number of data breaches, with the majority occurring via mobile devices being stolen, lost or compromised. Suddenly the business network perimeter becomes virtually boundless. That’s why so many businesses are budgeting to spend more on antivirus, anti-malware and fi rewall software for their mobile devices.
The business is also now likely to be selling, buying and interacting online with customers, suppliers and fi nancial institutions. They might now require the extra protection layers of a comprehensive internet security software solution that can deliver real-time protection against email and web-based threats for servers and workstations on the business network.
All of these changes provide an alert reseller with revenue opportunities as the business is migrated to a more appropriate security solution.
Businesses are being targeted by malicious cyber criminals seeking access to sensitive data or computing resources that they can use to make money. Helping your business clients properly protect themselves from these attacks is a services and/ or product upgrade/migration revenue opportunity for every reseller. At least 70% of the targeted cyber intrusions commonly seen in 2009 could have been prevented if businesses had implemented the following mitigation strategies: