Story image

“Data will be the new cloud computing oil” in 2013

18 Jan 2013

Cloud computing will continue to grow rapidly during 2013, according to latest findings from research group Ovum.

Publishing three “Trends to watch reports”, the company says cloud computing in all its guises (public, private, and hybrid) is building momentum, evolving fast and becoming increasingly “enterprise-grade”.

Yet, it is early days for vendors and enterprises.

“Cloud computing promises to tackles two hitherto irreconcilable IT challenges: the need to reduce costs and the need to boost innovation,” says Laurent Lachal, senior analyst, Ovum Software.

“It takes a lot of effort from vendors and enterprises to actually make it work, and they will succeed in making it work in 2013, both on their own and as part of increasingly complex ecosystems.

“Cloud computing has barely reached the adolescence phase and it will take at least another five years for cloud computing to mature into adulthood.

2013 will also see the emergence of cloud computing ecosystem according to Ovum, who believes public clouds are increasingly approached not only as technology delivery platforms but also as “ecosystem hubs” for cloud service providers and consumers.

“They offer a new way to accelerate participation in the rapidly evolving social networking and mobile solution ecosystems of the Internet age,” Lachal says.

“Some industry sectors are benefiting from the “data centre as a hub”, an increasingly cloud computing-centric ecosystem of partners that assembles in a key location or data centre such as around financial exchanges, web and online services, or media content.”

Data will be the new cloud computing oil in 2013:

Lachal also says that cloud computing services, and the (social, mobile) applications that cloud platforms underpin, generate a lot of data, which in turn requires cloud services and applications to make sense of it.

This trend connects with and fuels other industry trends such as the Internet of things (machine-to-machine communication and data processing, cloud computing-based smart cities, TVs or cars projects), open government data, consumerisation of IT (with a variety of cross-device content centric public clouds, such as the one provided by Apple), and, last but not least, Big Data.

He believes the market’s attention current attention, under the Big Data banner, is currently mostly focused on technology issues however.

But from 2013 onward from a cloud computing perspective there will be growing interest in the cultural shift required by vendors and enterprises to turn data into a resource to manage and monetise, starting with data abstraction (from underlying IT systems), sharing (within and outside the enterprise), and valuation (via a model from companies such as Accenture).

“Some vendors played the cloud data card early , but the cloud data production, brokerage, and consumption ecosystem is still in the making and will continue to evolve over the next five years,” concludes Lachal.

What do you make of the rise in cloud computing? Tell us your thoughts below

Intel building US’s first exascale supercomputer
Intel and the Department of Energy are building potentially the world’s first exascale supercomputer, capable of a quintillion calculations per second.
NVIDIA announces enterprise servers optimised for data science
“The rapid adoption of T4 on the world’s most popular business servers signals the start of a new era in enterprise computing."
Unencrypted Gearbest database leaves over 1.5mil shoppers’ records exposed
Depending on the countries and information requirements, the data could give hackers access to online government portals, banking apps, and health insurance records.
Storage is all the rage, and SmartNICs are the key
Mellanox’s Kevin Deierling shares the results from a new survey that identifies the key role of the network in boosting data centre performance.
Opinion: Moving applications between cloud and data centre
OpsRamp's Bhanu Singh discusses the process of moving legacy systems and applications to the cloud, as well as pitfalls to avoid.
Global server market maintains healthy growth in Q4 2018
New data from Gartner reveals that while there was growth in the market as a whole, some of the big vendors actually declined.
Cloud application attacks in Q1 up by 65% - Proofpoint
Proofpoint found that the education sector was the most targeted of both brute-force and sophisticated phishing attempts.
Huawei to deploy Open Rack in all its public cloud data centres
Tech giant Huawei has unveiled plans to adopt Open Rack proposed by the Open Compute Project in its new public cloud data centres across the globe.