Story image

Exclusive: NewLease targets 100 NZ partners

16 Apr 10

The software services subscription-licensing firm has told The Channel that it aims to go from 40 partners to 100 by the end of the year. 

NewLease held a seminar in Auckland yesterday to highlight the work it’s doing in the subscription licensing space, which the firm says is a fast-growing alternative to the traditional unit-based approach of selling software.

“The message that we gave is that the cloud is here and if you’re not a part of it, your competitor will be,” CEO Doug Tutus said. “We’ve got 40 partners in New Zealand at the moment. We’re aiming for 100 by the end of the year and I think we’re on target. We’ve had good responses to the marketing that we’ve done.”

High on NewLease’s agenda is getting the NewLease brand known in the local market. “My initial impression, with New Zealand being a relatively small, tight community, was that a new brand would find it tough. But I’m pleasantly surprised with respect to how well people have adopted us.”

Tutus said that even though the NewLease name isn’t as well known as Ingram Micro or Express Data, the firm is known for the space it operates in. “What we do is complementary to what Ingram does, I don’t sell boxes. I don’t sell anything short of licensing models that enable cloud services. Those guys need servers and other applications that I don’t sell, so it’s more complementary than competitive with Ingram Micro.”

Speaking about Express Data, Tutus continued, “They have one business unit that’s in the same service provider licensing space. The more they promote it and the more we promote it the more business there is for both of us. We’re competitors with Express Data when it comes to this licensing model but that’s it.”

Short terms goals will see NewLease hiring new staff. “We’ve just employed a marketing manager for the business unit in ANZ and a large proportion of that role is in New Zealand. We’re looking at putting another head in New Zealand which will be vendor dependent. Next year I would envisage that we’ll need another staff member also,” Tutus said.

Schneider Electric's bets for the 2019 data centre industry
From IT and telco merging to the renaissance of liquid cooling, here are the company's top predictions for the year ahead.
China to usurp Europe in becoming AI research world leader
A new study has found China is outpacing Europe and the US in terms of AI research output and growth.
Google says ‘circular economy’ needed for data centres
Google's Sustainability Officer believes major changes are critical in data centres to emulate the cyclical life of nature.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Ramping up security with next-gen firewalls
The classic firewall lacked the ability to distinguish between different kinds of web traffic.
Platform9 aims to allow enterprises to run Kubernetes instantly
Snapfish, HPE, and Juniper use Platform9’s hybrid cloud solution to deliver a modern cloud infrastructure-as-a-service experience.
DigiPlex’s data centre heat reuse system wins award
Its solution to reuse heat to warm thousands of local homes took out the accolade at the recent 2018 Energy Awards.
STT GDC to build hyperscale data centre in Singapore
ST Telemedia Global Data Centres (STT GDC) today unveiled ambitious plans for expansion with its largest data centre in Singapore to date.