Story image

Google targets car safety

11 Oct 10

Google isn't just after the results of what you searched for on the web or how you watch TV, it also wants to make things safer on the road. And it's using its massive arsenal of data centres to help achieve that. 

“Larry and Sergey founded Google because they wanted to help solve really big problems using technology. And one of the big problems we’re working on today is car safety and efficiency,” wrote Sebastian Thrun, Distinguished Software Engineer in a blog post.

He says that one of the company’s goals is to help prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use. And with that in mind, it’s developed technology for cars that can drive themselves.

“Our automated cars, manned by trained operators, just drove from our Mountain View campus to our Santa Monica office and on to Hollywood Boulevard,” continued Thrun. “All in all, our self-driving cars have logged over 140,000 miles. We think this is a first in robotics research.”

The automated cars use video cameras, radar sensors and a laser range finder to “see” other traffic, as well as detailed maps to navigate the road.

“This is all made possible by Google’s data centers, which can process the enormous amounts of information gathered by our cars when mapping their terrain,” Thrun added.

Quoting figures from the World Health Organisation, Google says that more than 1.2 million lives are lost every year in road traffic accidents.

“We believe our technology has the potential to cut that number, perhaps by as much as half. We’re also confident that self-driving cars will transform car sharing, significantly reducing car usage, as well as help create the new ‘highway trains of tomorrow’,” Thrun said.

You can read the full post here.

Opinion: Critical data centre operations is just like F1
Schneider's David Gentry believes critical data centre operations share many parallels to a formula 1 race car team.
MulteFire announces industrial IoT network specification
The specification aims to deliver robust wireless network capabilities for Industrial IoT and enterprises.
Google Cloud, Palo Alto Networks extend partnership
Google Cloud and Palo Alto Networks have extended their partnership to include more security features and customer support for all major public clouds.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Schneider Electric's bets for the 2019 data centre industry
From IT and telco merging to the renaissance of liquid cooling, here are the company's top predictions for the year ahead.
China to usurp Europe in becoming AI research world leader
A new study has found China is outpacing Europe and the US in terms of AI research output and growth.
Google says ‘circular economy’ needed for data centres
Google's Sustainability Officer believes major changes are critical in data centres to emulate the cyclical life of nature.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.