Story image

Green data centers: Good for the planet, good for the market

01 Aug 16

The increased use of big data analytics across the globe is driving the data center market, with analyst firm Technavio predicting growth of around 11% between 2016 and 2020.

According to Techavio’s forecast, the adoption of big data analytics among enterprises will boost sales, increase efficiency, improve operations, customer service, and risk management.

“It helps enterprises to gain a competitive advantage in the market,” comments Rakesh Panda, lead analyst, ICT, Technavio Research.

Technavio says the market is also witnessing an increase in the construction of green data centers.

“These facilities help in the operation of energy efficient IT, power, and cooling infrastructure; thus, reducing electricity consumption and carbon footprint,” Panda says.

“Methodologies such as free cooling, use of renewables, consolidation, and waste recycling are implemented in green data centers for improved performance,” he explains.

Companies including Google, AWS, Microsoft, and Facebook operate green data center facilities.

“Servers help in processing a user's request in the application, including the transfer of data. Their operation is dependent on hardware reliability and durability and comprises of dual power supplies, RAID disk system, and an error-correcting code (ECC) memory that is tested for operations by vendors,” Panda says.

“Servers are powered up, configured, and rebooted remotely using a server management software,” he explains.

“Servers are also virtualised in modern data centers to increase the utilisation of computing resources.”

This segment of the market is expected to grow at a CAGR of around 9% over the next four years.

The key vendors in the global green data center market include AWS, Google, Equinix, Digital Realty, and Microsoft.

Panda says the market is highly competitive as the major players compete in terms of customer base and the need for high computation power.

“Intense competition prevails in the market, where several enterprises are trying to have the most effective and efficient data centers for their businesses to sustain themselves in the intensely competitive environment,” he explains.

“Several growing enterprises prefer the construction of data center facilities instead of being dependent on managed infrastructure solutions as it will help them to gain a competitive edge over their peers.”

Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Record revenues from servers selling like hot cakes
The relentless demand for data has resulted in another robust quarter for the global server market with impressive growth.
Opinion: Critical data centre operations is just like F1
Schneider's David Gentry believes critical data centre operations share many parallels to a formula 1 race car team.
MulteFire announces industrial IoT network specification
The specification aims to deliver robust wireless network capabilities for Industrial IoT and enterprises.
Google Cloud, Palo Alto Networks extend partnership
Google Cloud and Palo Alto Networks have extended their partnership to include more security features and customer support for all major public clouds.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Schneider Electric's bets for the 2019 data centre industry
From IT and telco merging to the renaissance of liquid cooling, here are the company's top predictions for the year ahead.
China to usurp Europe in becoming AI research world leader
A new study has found China is outpacing Europe and the US in terms of AI research output and growth.