HP Enterprise Services have released new solutions which they believe will help Communications Service Providers (CSPs) – or telcos – manage, understand and act on huge amounts of information.
Aimed at delivering services to subscribers and improving their satisfaction levels, HP says the new Telco Big Data and Analytics supports CSPs’ ability to transform the data collected from a variety of sources into actionable intelligence.
Providers that deliver premium content such as video, mobile TV and messaging on top of CSPs’ managed networks have changed the landscape of the communications industry according to the company.
And by leveraging analytics to gain real-time insight into subscriber usage patterns, preferences and interests, CSPs can capitalise on business opportunities and partner more effectively with these new providers.
“CSPs have a wealth of information about their subscribers, including their preferences, habits and all of their mobile activities, but they need to be able to use this data to generate new offerings and drive growth,” says Sean Girvin, communications vice president, HP South Pacific.
“We have combined HP’s business analytics solution with our deep networking expertise to help CSPs generate the actionable insights they need to propel their organisations into the future.”
The following offerings are included in the new portfolio:
· HP Information Optimisation Transformation Experience Workshop aligns business and IT leaders on ways to use information to improve business performance, reduce risk and grow subscriber relationships through specific HP Telco Big Data and Analytics implementation priorities.
· HP Smart Profile Server helps CSPs evaluate the vast amounts of data collected daily by their networks and use its insight to deliver new targeted offerings for subscribers, as well as create new revenue streams.
This platform for subscriber profile management and analytics leverages a sophisticated analytic algorithms engine and data models, in addition to HP Vertica and HP Autonomy software.
The HP Smart Profile Server provides the analytics foundation for HP Actionable Experience Management and HP Ad Personalisation.
· HP Actionable Experience Management provides real-time, context-aware insight to the subscriber’s service level. By understanding subscriber behaviour and current network conditions, CSPs can take action to improve the subscriber experience in a cost-effective manner.
Additionally, CSPs can further monetise network investments and subscriber data with new services.
· HP Ad Experience Personalisation can improve effectiveness of personalised mobile advertisements between consumers or in connection with third parties with a rich, contextual subscriber profile.
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