Story image

Off-site datacentre solution opportunities

09 May 2012

A traditional approach to providing infrastructure services has been to provide on-premise equipment such as UPS, air conditioning, and even generators. However, this is becoming less acceptable as organisations are looking at ways to provide IT efficiencies and reduce costs. 

For example, providing a fully redundant power and cooling system will often exceed a client’s budget, leaving underlying infrastructure as the weakest link in a solution. The ‘million dollar server’ is a common phrase describing this issue, where adding computing power requires significant reinvestment in the infrastructure to support that server. 

This presents a strong opportunity for resellers to position off-premise data centre solutions to customers, where they can pay a monthly fee to house servers in a purpose built facility. 

UFB is here!

Previously, the biggest challenge with this was private connections between the client’s site and the data centre; however, the arrival of UFB has already resulted in significant readjustment of circuit prices in market, making the move to offsite data centres affordable. We have recently seen a reseller complete a data centre migration for their customer because the cost of the redundant fibre connections had been reduced to around 30% of what they had been a year ago.

These services provide an annuity revenue stream to the reseller and pave the way to migrate a customer to a cloud or virtual solution, again increasing annuity revenue. 

Cloud services

Assisting businesses with local cloud services presents another fantastic opportunity: there are a lot of people very interested in them, they understand why they should be using them, but they are struggling with the how and where. Trusted partners who can guide them through this process, and then continue to support them into the future, are definitely in demand.

Resellers should be looking for opportunities to partner with service providers to offer customers hybrid cloud solutions, where customers have virtual data centre resources, and use these to supplement onsite or internally provided IT services. 

The other area to look at is how cloud servers or virtual servers can be increasingly leveraged to provide disaster recovery solutions for internal IT services. These mixed service models, with some internal and some external IT, are growing in popularity. UFB pricing changes are increasingly making these services cost-effective and very usable. 

Efficiency and sustainability

Ask your data centre provider to share their infrastructure upgrade plans so you can see what efficiencies and power-saving initiatives can be worked into your customer proposals. Ask about their power usage effectiveness (PUE) rating, which measures the efficiency of the data centre, and see what improvements they plan to make. This may translate into more choice for your customers when it comes to selecting the equipment they wish to run. 


Other benefits of a commercial data centre are biometric security, 24x7 onsite staff and the level of scale and redundancy in infrastructure. Resellers can also manage more of their customer’s IT equipment in one place, and deal with fewer site related problems. 

Data centre services are typically designed to be delivered on scale – so there is a great opportunity to customise offerings and provide something a bit more unique or tailored to a customer’s requirements.

Resellers are crucial to ensuring the end customer realises the best value from the service being delivered. This is all about taking the time to understand their true business requirements and adding value to various services to really make them a perfect fit.  

Jeremy Nees is enterprise architect for Maxnet. This article originally appeared in the April issue of The Channel.

Cloud application attacks in Q1 up by 65% - Proofpoint
Proofpoint found that the education sector was the most targeted of both brute-force and sophisticated phishing attempts.
Huawei to deploy Open Rack in all its public cloud data centres
Tech giant Huawei has unveiled plans to adopt Open Rack proposed by the Open Compute Project in its new public cloud data centres across the globe.
Beyond renewables: Emerging technologies for “greening” the data centre
Park Place Technologies’ CEO shares his views on innovations aside from renewable energy that can slim a data centre’s footprint.
Interxion’s David Ruberg wins Europe’s best data centre industry CEO
The European CEO Awards took place this week to celebrate the key figures at the helm of corporations that are driving innovation.
Opinion: 5G’s imminent impact on data centre infrastructure
Digital Realty’s Joseph Badaoui shares his thoughts on how 5G will transform data centre infrastructure now and beyond.
EMEA external storage market hits record high, Dell EMC on top
IDC's recent analysis on the external storage market in EMEA has shown healthy results - with some countries performing better than others - largely fuelled by all-flash arrays.
SolarWinds extends database anomaly detection
As organisations continue their transition from purely on-premises operations into both private and public cloud infrastructures, adapting their IT monitoring and management capabilities can pose a significant challenge.
Was Citrix unaware of its own data breach until the FBI got involved?
According to a blog post from Citrix’s CSIO Stan Black, the FBI contacted Citrix on March 6 and advised that international cybercriminals had allegedly gained access to Citrix’s internal network.