dcn-eu logo
Story image

‘Pivotal’ change in data protection a wake-up call

28 Jan 2019

Article by Veritas Northern Europe senior director Jasmit Sagoo

2018 marked a pivotal change for data privacy and protection across the globe.

For a long time, personal data has been leaked, shared, tracked and analysed without consumers’ prior knowledge or consent

 But the introduction of the General Data Protection Regulation (GDPR) has offered individuals in the EU an olive branch: more control over their data.

For years, organisations have failed to understand the real value of their data, or the repercussions of mishandling it. Our Truth in Cloud research found that most UK businesses (75 percent) export full responsibility for data protection to their cloud providers, with over half (52 percent) wrongly assuming their cloud providers are responsible for complying with data privacy regulations. 

We also found that 42 percent of companies’ total data environments are either stale (i.e. have not been modified in the last three years) or ancient (i.e. have not been modified in the last seven years).

However, the change in data privacy regulations has served as a much needed wake-up call for organisations.

Beyond the hefty fines for regulatory non-compliance, companies have begun taking notice of the real reputational damage that could result in a lack of responsibility for protecting and managing their data.

Our research revealed UK consumers would punish organisations that don’t protect their data by shopping elsewhere or by attacking their brand reputations.

Meanwhile, the potential benefits of investing in effective data protection and management are vast, such as the ability to personalise and improve customer service and create information-centric business models that give way to new revenue streams.

In addition, nearly half (46 percent) of UK consumers say they would spend more money with organisations they trust to look after their data, with over a fifth (21 percent) willing to spend up to 25 percent more with businesses that take data protection seriously.

Today, more and more companies are beginning to realise the importance of not only protecting their data, but also understanding exactly what data they hold, where it sits, who has access to it and how quickly they can retrieve it.

Businesses must now be able to automatically classify large volumes of digital data, scanning and tagging it in a granular, intelligent manner to ensure that information is managed effectively and can be accessed efficiently and on-demand.

Technology aside, businesses must also instil a culture of digital compliance and responsibility among their employees. And there’s no question about whether this is needed: An overwhelming majority (91 percent) of organisations admit that they lack a culture of good data governance.

With a three-fold approach to managing data which includes technology, processes and people, organisations will be in strong position to reap the rewards associated with protecting and managing data and building customer confidence in today’s digital economy.

Story image
Infosys launches set of solutions to advance enterprise cloud strategies
"The future of enterprise cloud strategy will be shaped by three key factors - speed-to-market, innovation at scale, and security of the ecosystem - this is the foundational construct of Infosys Cobalt."More
Story image
Cohesity announces major expansion of data management solution
The updated solution now includes new I/O Boost technology that the company says will lower the total cost of ownership (TCO) and deliver faster performance for backing up, accessing, and deriving insights from data in all-flash environments.More
Story image
Modular data centres increasingly popular, Vertiv recognised as leader
Omdia’s research highlights that key benefits, such as the ability to scale with confidence, are driving significant growth in the adoption of PFM solutions in all geographies. More
Story image
Why PUE tells only part of the data center energy efficiency story 
To build the full energy efficiency story it is also important to consider power network efficiency, writes ABB Motion global HVACR product marketing manager Maria Fedorovicheva.More
Story image
Orient Link onboards NEC to develop MIST submarine cable
The Myanmar/Malaysia India Singapore Transit (MIST) Cable System will be designed to deliver more than 216 terabits per second (Tbps) capacity, and will span more than 8100 kilometres (5033 miles).More
Story image
Seagate rolls out 18TB helium-based Exos-X18 enterprise drives
Seagate is now shipping the 18 terabyte (TB) helium-based enterprise drive, which is a new additions to Seagate’s Exos-X18 family.More