Story image

Weeks after unveiling Italian data centre, Aruba Group goes Polish

27 Oct 17

After a recent opening in Italy, Aruba S.p.A. has announced a further expansion of its business in Poland.

The company has opened a data centre in Warsaw and asserts this will not only meet the needs of the local customers but will also become a foothold for expansion into other markets in central and eastern Europe.

“Just a few weeks after the big opening of the Global Cloud Data Centre, we’re proudly announcing another strategic step for our pan-European expansion of our data centres,” says CEO of Aruba S.b.A., Stefano Cecconi.

“The new data centre in Poland is in fact another benchmark for the central and eastern European markets, an area that is proving more and more aware of the IT industry, in particular of Cloud services.”

Cecconi says the company is excited with the Europe expansion.

“The Polish data centre is the eighth data centre of Aruba Group, whose company vision is aimed at a new economy that looks towards Europe, considering this new focal point of continental IT,” says Cecconi.

Since entering the Polish market two years ago by providing services from international data centres, Aruba Cloud has won nearly 15,000 customers.

“In a very competitive market, where strong national brands operate alongside global giants, we are very pleased with this result,” says Aruba Cloud’s country manager CEE, Marcin Zmaczyński.

“The Polish market is very important to Aruba Group, because of both its growing strength of the Polish economy as well as its strategic locations for possible further expansion into the neighbouring markets.”

Aruba Group asserts the new Polish data centre will enable local customers to store their data exclusively within the local market. This is in addition to being able to extend the company’s services to the East, with Ukraine highlighted in particular as a potential lucrative market.

The hardware includes the latest Dell servers, Intel processors (Xeon® E5) and SSDs. The company asserts that unlike many competitors, it does not run more than two virtual hosts on a single processor, which then translates into higher performance and stability.

Aruba Cloud customers will be able to use all types of Infrastructure as a Service (IaaS) provided by Aruba for the western European markets, which includes three types of cloud services: virtual cloud servers (VPS SSD), public (Cloud Pro) and private cloud, as well as a host of other tools, including a cloud backup solution.

“The opening of the centre in Warsaw, the business capital of the CEE region, gives us the opportunity to reach more customers in Poland and expand to the East. Especially to the Ukrainian market, where companies are keen to move their IT to the cloud,” says Zmaczyński.

“While our growth in the region is fueled by the popularity of VPS, we see the potential to offer public and private cloud to large organisations in the coming years. As the new data centre in Poland will attract new customers, we’re also planning to expand our local sales and technical support team to support our customers.”

Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Record revenues from servers selling like hot cakes
The relentless demand for data has resulted in another robust quarter for the global server market with impressive growth.
Opinion: Critical data centre operations is just like F1
Schneider's David Gentry believes critical data centre operations share many parallels to a formula 1 race car team.
MulteFire announces industrial IoT network specification
The specification aims to deliver robust wireless network capabilities for Industrial IoT and enterprises.
Google Cloud, Palo Alto Networks extend partnership
Google Cloud and Palo Alto Networks have extended their partnership to include more security features and customer support for all major public clouds.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Schneider Electric's bets for the 2019 data centre industry
From IT and telco merging to the renaissance of liquid cooling, here are the company's top predictions for the year ahead.
China to usurp Europe in becoming AI research world leader
A new study has found China is outpacing Europe and the US in terms of AI research output and growth.